As Implementation Lead at Elevar, I serve as the escalation point for the implementation team, and a source of technical expertise. Over the past years, I’ve:

• Built Trust with Customers, personally leading tracking implementations on 200+ merchant sites, turning complex setups into smooth launches.

• Championed Consent Management, building and maintaining integrations with top Consent Management Platforms (OneTrust, Cookiebot, Transcend, Ketch) and Shopify’s Customer Privacy API. I’ve also evangelized best practices—running public webinars, hosting internal trainings, and joining Elevar's CEO on a GDPR/CCPA compliance podcast episode.

• Educated Employees & Partners, designing and delivering a series of in-depth technical trainings on topics like:

  • Chrome DevTools

  • Consent Management Implementations

  • The relationship of GA4, the Measurement Protocol & Google Consent Mode

  • Google Tag Manager for Consent Management

  • Klaviyo Event Tracking & Flow Optimization

  • Data Discrepancies Between GA4, Meta & Shopify

  • Client-Side vs. Server-Side Tracking

• Contributed with R&D, building prototypes that drove revenue for merchants. (Ask me about it!)

• Leveraged Modern Tech, like JavaScript frameworks, Google Cloud (Pub/Sub, Cloud Run), Looker Studio, client and server-side GTM, and a whole lot of AI.

• Delivered Real-World Results, from improving Meta's EMQ scores and reducing unattributed GA4 traffic to boosting revenue of abandoned-cart email flows, I helped merchants see exactly how Elevar’s platform translates into growth.